How can you make a difference?
As a key support role within the Acquisition unit of Individual Giving, the Fundraising Associate (Acquisition) contributes directly to UNICEF’s strategy to expand its donor base and drive sustainable private sector growth. In alignment with the PSFR team’s strategic focus on funnel-based marketing, segmentation, and audience-centric approaches, the Associate assists in executing targeted acquisition campaigns by conducting market research, supporting lead generation, and coordinating with external agencies. Their contributions help ensure that acquisition efforts are well-informed, efficiently managed, and responsive to evolving donor behaviors. By enabling the smooth execution of campaign planning and operational tasks, this role supports the broader team objectives of increasing donations, enhancing engagement, and delivering on the strategic ambitions outlined in the 2026–2030 framework.
Under the Acquisition unit of Individual Giving on the PSFR team, the Fundraising Associate (Acquisition) assists in executing strategies to attract and acquire new donors which including market research, campaign planning, lead generation, and agency support.
Summary of key functions.
Communications Support
Fundraising Administrative Support
Fundraising Operational Support
Budget Monitoring Support
The key functions are employed to achieve the following responsibilities.
Support Donor Acquisition Strategy Development and Campaign Execution in
Develop multi-channel strategies to acquire new donors that align with UNICEF's mission and goals.
Plan and execute donor acquisition campaigns to engage potential donors effectively.
Execute testing plans to build insights and optimise campaigns.
Assist in campaign Performance Monitoring and Donor Research on
Monitor campaign performance to evaluate the effectiveness of acquisition strategies against KPIs and targets.
Track campaign budgets (including media spend).
Research and identify potential target audiences to expand UNICEF's donor base.
Facilitate collaboration across teams to
Align donor acquisition efforts with broader marketing strategies, including brand and retention initiatives.
Contribute to managing relationships and projects with external agencies (such as creative and fundraising agencies).
Support the development of investment plans and business cases as required.
Impact of Results
The incumbent is accountable for applying a broad range of specialized administrative rules and procedures in the coordination of administrative support to the PSFR team and is also predominantly accountable for applying a broad range of specialized operational rules and procedures in the coordination of administrative support to the team served. Efficiently initiating, monitoring and ensuring the provision of relevant services allows the professional staff of the organization to focus on substantive core work. The incumbent may be required to represent the supervisor in initiating, following up on and resolving issues pertaining to administrative requests. External contacts include counterparts in international organizations, bi-lateral and multi-lateral institutions and national governments to organize PSFR activities. Communications involve the exchange of information across UNICEF and externally to governing body representatives.
Education
Completion of secondary education is required, preferably supplemented by technical or university courses related to the field of work.
Experience
A minimum of six years of relevant work experience in supporting marketing campaigns, fundraising or sales activities with financial targets is required. A bachelor’s degree from a recognized academic institution in a field relevant to the position may replace three years of related work experience. A master’s degree may replace an additional two years.
Campaign execution and logistics experience including timelines, deliverables, and vendor coordination.
Experience in A/B testing and performance optimization for fundraising or sales campaigns.
Language
Fluency in Thai and English is required (written and spoken).
Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
Project Management
Create project plans, objectives and deliverables
Track and organize resources like time, budget, and team efforts
Identify and report potential risks for further guidance
Attention to detail
Collaboration
Navigate organizational dynamics and adapt behavior to respond to different situations
Present ideas and information clearly in front of groups
Problem Solving
Analyze data, identify trends, patterns and anomalies
Evaluate information, analyze problems, identify underlying causes and risks
Summarize and communicate findings, focusing on actionable insights to support decision-making
Assess the potential impact of solutions (costs, benefits and risks)
Digital Dexterity
Utilize AI-powered tools and platforms to automate data analysis
Proficiency in Microsoft Office Suite and other relevant software tools.
Apply prompts to improve the quality of reports and data, ensuring alignment with internal regulations and policies
Use specialist technology business systems and software
Analyze and summarize data from various business systems to generate reports and insights.
Skills
Proficiency in Microsoft Office Suite and other relevant software tools. Experience using MS Word, Excel, PowerPoint and other UNICEF software such as SharePoint; knowledge of integrated management information systems required.
Organizational, planning and prioritizing skills and abilities.
Attention to detail
Ability to work effectively across teams to achieve common goals.
Communication effectively in verbal and written form.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: <a href="https://www.unicef.org/careers/get-prepared#Values" target="_blank" rel="noopener noreferrer">UNICEF Values</a>
The UNICEF competencies required for this post are…
Demonstrates Self Awareness and Ethical Awareness (1)
Works Collaboratively with others (1)
Builds and Maintains Partnerships (1)
Innovates and Embraces Change (1)
Thinks and Acts Strategically (1)
Drive to achieve impactful results (1)
Manages ambiguity and complexity (1)
Familiarize yourself with <a href="https://www.unicef.org/careers/media/1041/file/UNICEF%27s_Competency_Framework.pdf" target="_blank" rel="noopener noreferrer">our competency framework</a> and its different levels.
Please submit application and relevant documents no later than<strong> 10 June 2026.</strong>
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. <a href="https://www.unicef.org/careers/equity-inclusion-and-diversity-unicef" target="_blank" rel="noopener noreferrer">The UNICEF family is committed to include everyone</a>, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a <a href="https://www.unicef.org/careers/compensation-benefits-and-wellbeing" target="_blank" rel="noopener noreferrer">wide range of measures to include a more diverse workforce</a>, such as paid parental leave, time off for breastfeeding purposes, and <a href="https://www.unicef.org/careers/unicef-provides-reasonable-accommodation-job-candidates-and-personnel-disabilities" target="_blank" rel="noopener noreferrer">reasonable accommodation for persons with disabilities</a>. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found <a href="https://www.unicef.org/careers/unicef-job-categories" target="_blank" rel="noopener noreferrer">here</a>.